Twenty-five years after original sketches of Tinker Hatfield’s Air Jordan 11 design illuminated his intent to make a laceless shoe, Jordan Brand incorporates Nike Adapt power lacing technology into one of its most iconic models while remaining complementary to the original silhouette. “Where the Air Jordan 11 Jubilee celebrates the rich history of the Air Jordan 1, the Adapt iteration takes the silhouette into Jordan Brand’s future,” says Martin Lotti, Jordan Brand VP/Chief Design Officer. “By folding in the best of Nike technology, we’ve delivered on Tinker’s original vision of the Air Jordan 11, while simultaneously offering wearers the most personalized Jumpman shoes to date.” The Nike Adapt technology, which has been used on Nike performance basketball product as well as Nike sportswear, breathes new life into Jordan Brand innovation.
