For those of you not familiar with the Air Jordan 4 Fear, this colorway of the model originally launched in 2013 as part of the Air Jordan “Fear Pack,” that also included the recently retroed Air Jordan 3 Fear as well as the Air Jordan 5 Fear. The Air Jordan “Fear Pack” drew inspiration from the 2008 “Becoming Legendary” campaign starring Michael Jordan. This commercial has Jordan expressing “I’m scared of what I won’t become. You’re scared of what I could become.” This theme is reflected on each pair from the Fear Pack.
