Inspired by New Balance designer, Yue Wu’s original concept of refined future, Extra Butter helps share the creative through a Y2K lensed-themed story. Symbolizing the “eroded” panels and pre-distressed finishing of the 2002R’s as wearable relics, the brands look back at the Y2K phenomenon aesthetics and technological ideologies that became trapped in time; a cultural delusion of what the new millennium would look and feel like through their exclusive creative. Done in your choice of “Rain Cloud, “Phantom,” and “Sea Salt”, each New Balance 2002R is constructed out of a combination of premium hairy suedes, leather and mesh.
